![]() How come we don’t see a bourbon or whiskey brand named Rosenstiel?.How come his name isn’t as prominent as EH Taylor for Bottled-in-Bond? You said (paraphrasing) “Rosenstiel presided over vicious consolidation rounds that made many distillers and brands extinct, but is also a part of the reason why many bourbons today taste as good as they do”.There is a concept of marketing that has changed the way in what you think you’re drinking.What was the result of The Bourbon Institute in overseas markets?.Can you talk about what was going on during that time period? Let’s jump ahead in history, there was a lot going on in 1964.In the book, you talk about myths behind the labels.Talk about the beginning with the “Big Bang of Bourbon”.Talk about the misquote of bourbon being a “distinctive product of the United States”.What made you so fascinated that you took the time to become an author on the subject?. ![]() ![]() ![]() ![]() Reid, what’s your coming to age tale of bourbon?.The Frazier Museum has a new Prohibition exhibit that will become a new or even a first stop on the Kentucky Bourbon Trail.Reid Mitenbuler ( author of Bourbon Empire, joins Ryan and Kenny to talk about the history and psyche of bourbon, “a distinctive product of the United States”. ![]()
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